Category Archives: Editorial

What is San Elijo Life and How do I Participate?

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What is San Elijo Life and How do I Participate?

San Elijo Life ™ – #1 Community Website for Everything in San Elijo Hills since 2006 (working on our 10th year!). We cover News and Events for San Marcos and San Elijo Hills.

The intention of San Elijo Life is to support San Elijo Hills and San Marcos resident’s with current information and ideas. We have lived in SEH since 2004 and have a great love for “Life in The Hills.” The site is independent from the developer and the homeowner’s association (HOA). The site is supported by paid advertising. We welcome guest posts and reporting, and your participation!

Participation

The key to San Elijo Life is the participation of its readers on our site and social media. We encourage everyone to share what they see, what they know, and how they feel. Here are 7 ways that you can contribute to the San Eljio Life, and be part of San Elijo Hills and San Marcos open online community.

List is not in order of priority or importance.

  1. REPORT BREAKING NEWS – Hear or witness some news? Send a breaking news report to hillslocal@sanelijolife.com or post on our Facebook Page. It can be as brief as one sentence or posted as a request for more information. Example: “Three fire trucks just went by with sirens blaring. What is up?” We’ll post the report and people who see it on the site or social media will add details. We can sort it out as a group that is open to all. Communication will help us all.

  2. BE A REPORTER – Do you know about something interesting happening in San Elijo Hills or San Marcos? If it is interesting to you, then it’s sure to be interesting to others in the community. Send it in via email or Facebook post or IM us via Facebook. We try to be fast!

  3. COMMENT – Share what you know on our site and Facebook. Whether its details about a breaking news report, government press release, citizen report, photo, or anything else posted on the website, the San Elijo Hills/San Marcos community benefits when you add your input. Sometimes you might have an answer to a specific question, other times you might know some related piece of information. Once again, if it is interesting to you, it will be interesting to others.

  4. WRITE AN OP-ED/GUEST POST – Got an opinion about something local? Write it down and argue your side of the story. Op-EDs should be between 500 to 1000 words in length. We require that you be willing to share your name with readers. Op-EDs cannot promote local businesses or political figures, and are subject to approval of San Elijo Life. Maybe you would like to write a weekly cooking post? This is a great chance for local students to practice some journalism. Photos are important and help tell the story.

  5. POST AN EVENT – It’s the same form for news or events. Be sure to include the date, time, place and any other information about the event. Be sure to specify whether it is a free event or not. Please also send a photo or logo. Please share who is producing/hosting the event, some readers think we host the Farmers Market, Business Expo etc. :).

  6. ASK A QUESTION – Got something you want to know that has local relevance? The question could be historical, factual or just something you’re curious about. Lots of great insight comes from “Question and Answer” posts. Email your question to hillslocal@sanelijolife.com, or post on Facebook.

  7. TELL A FRIEND – If a friend shows you a cool local photo, tells you some news, conveys a strong opinion … tell them that they should send their stuff in to San Elijo Life! We have a lot of new San Elijo Hills residents who are not clear on what going on and who is responsible for what..lets sort this out and work as a community.

San Elijo Life Advertising Opportunities

We offer several advertising and sponsorship packages for businesses, services and community members. Ranging from email: social media, home page banner ad placement to business directory listings, we have a package to fit your business needs and budget. We can help tell the story of your business to build local community.

For more information about advertising opportunities please contact us at hillslocal@sanelijolife.com or 760 496-8134

Our Commitment To San Elijo Hills:

San Elijo Elementary Country Fair Sponsor
San Elijo Hills Foundation Shade Structure Project Donor
SEMS Golf Classic Hole Sponsor
San Elijo Hills AYSO Sponsor
San Elijo Hills 5K Sponsor
We are local residents and HOA and PTO Volunteers

Thanks for all your Support & Readership!

Edward & Michelle Philbrick
Publishers

Enjoy Life in The Hills.
#sanelijothankfull #sanelijolife

CARLSBAD FIRE – TODAY 5/14

Fire started on North Poinsettia Lane and West of El Camino Real.

The fire is moving North/West towards Rancho Carrillo and Bressi Ranch.  San Marcos and San Elijo Hills has not been informed to evacuate.

 

The Evacuation Centers

Westfield Plaza El Camino Real

Calavera Hills Community Center

Pets Welcome

 

Areas Evacuated

City of Carlsbad

Rancho Carrillo Elementary

Aviara Oaks Elementary

and Middle Schools in the adjacent areas

 

Please post any information/ pictures / comments on this post or on our Facebook page you may have to help the residents of San Elijo Hills and San Marcos be informed.  This is a time to come together and work together.

 

BERNARDO FIRE – UPDATE

As of 4:30pm Torrey Pines High School is no longer deemed an Evacuation Center.  The students that are still waiting for their parents to pick them up at that school, will continue to be there.  All residents are being redirected to Rancho Bernardo High School.

Currently 20,000 homes have been evacuated.  There is a section of the fire North of Fairbanks Ranch and South of Rancho Santa Fe.  Currently at 5:46pm the fire department stated the threat of the fire is extinguished in the area of the 16th hole at the Entrada Del Luz Golf Course in the Black Mountain Ranch Village – Santaluz area.

Lowe’s in San Marcos Closing

San Marcos Lowes Closing

 

Lowe’s in San Marcos is closing and promoting a new location in Carlsbad at 2515 Palomar Airport Road, Carlsbad, Ca 92008 

You will recall the UT article last spring that implied some blame on San Elijo Hills  for the closing of Lowe’s in San Marcos. We don’t think the blame should be placed on San Elijo Hills. Read our Editorial response.from last spring.

What do you think San Elijo Hills?

 

San Elijo Hills Buy Local and Demand Quality

San Elijo Hills

San Elijo Hills Buy Local and Demand Quality

Our local San Elijo Hills neighborhood is one of the building blocks of a more sustainable world. Shop where you live. Support local artisans. Do at least one thing to connect with your neighborhood merchants and, in doing so, you will build a stronger community with great merchants. Sounds like a plan? Yes it does.

I’m sure most of our readers read the UT article that implied some blame on San Elijo Hills (SEH) for the rumored closing of Lowe’s in San Marcos. We don’t think the blame should be placed on SEH, but rather on the housing boom and bust. But we feel this is a healthy discussion for San Elijo Hills to ponder. Are we supporting our local merchants? We should shop at San Marcos Costco rather than the Carlsbad location to keep the sales tax revenue local.

Do we think the city of San Marcos has been remiss in over “Big Boxing” San Marcos and not feeding a new breed of artisan soul in San Marcos? We see a trend in this county of quality hip goods and services produced with care and local support, mico brews, artisan baked goods, bikes and boards all manufactured in the USA. Hey, even Apple is onshoring some manufacturing.

As publishers of San Elijo Life we sense and read a lot of angst about our SEH Towncenter. We laugh and think back to the excitement we had when the Chevron opened and we could get milk at the gas station mart. In this last couple of years we have added Relm, The Hills Family Dentistry and recently both Chase and Pacific Preschool and Kindergarten. That is real progress from just the café and gas station.

We talk to some folks who have never shopped in the towncenter and choose to shop only in San Marcos or on the coast. We also hear from others who would like to see a Subway and others who call out for a health food store. Look at The Village in Rancho Santa Fe, where merchants have never really cashed in on the daily trips passing through and high rent for quality construction has made it hard for The Village to support anything but banks, brokers and yah one famous restaurant.

Some businesses have thrived in San Elijo Hills and some are anemic and yearn for more daily trips as originally forecast. Not sure SEH locals are looking for more traffic. Some of the SEH merchants are expensive with poor service or value. We need ovens in SEH not toaster ovens! We all need to shop where we live and please tell the merchants how they can do better. Do at least one thing to connect San Elijo Hills and, in doing so, connect with San Marcos and North County. By our connecting San Elijo to San Marcos, others will think of us as a place to stop for quality service and goods.

Any discussion on brick and mortar must consider “The Amazon effect”.  Good service and quality save trips to a big box. We sure have some of the best UPS drivers here in SEH. How would a local entrepreneur combat the Amazon effect: Start a business that is based on quality design and service and let Amazon deliver such commodities as a new HP printer. The Lost Abbey, King’s Paddle Sports, Stumblefoot Brewing, Cowan Bikes are the merchants and manufactures of the future, and some of these will pull shoppers from all over San Diego County and even the world. Big box and premium fast food are going to contract in the next recession; we are burnt out on premium fast food and big box stores. We don’t need four Five Guy’s in North County and another Lowe’s in Carlsbad to replace the one “maybe” closing in San Marcos.

We spend time thinking about what type of restaurant would work in SEH, a restaurant of quality and coastal charm. We eat at Beach Fire Bar & Grill the perfect restaurant in San Clemente and enjoyed the eclectic coastal art on the walls, the warm fireplace, bar and quality food; and we thought hmm we would drive to San Clemente just to have this experience again. Would people drive from Carlsbad, Rancho Santa Fe and La Costa to have a quality dining experience like this in SEH? This San Clemente restaurant has a 90’s dated logo and is not polished but it works and the service is solid. Sadly two other expansion locations they tried in Talega and Ledera Ranch planned communities have failed. Talega is extremely similar to SEH. Thus we need small town business operators who will create a buzz and soul without grand expectations at the start.

We look at the plans for the new La Costa Town Square and are disappointed that the nice open space mesa where we have taken family dog walks, mountain bike rides and played with our RC cars would be another grocery store and pharmacy and we would guess yet another Chipotle. We don’t need another Chipotle in this area!

We have always enjoyed driving through neighboring Elfin Forest and recently we were sad to see the torn down chicken ranch and the gentrification of slopes with chain link fences to keep rocks off the road. The funky shacks in the s-turn and even a few rocks in the road made this a fun drive as you drifted east away from our groomed community. Sadly as we have more building and retail closing in on us some of the charm we had just outside our doors will fade. We realize the Elfin Forest residents must have felt somewhat the same way when SEH was built.

Do we sound conflicted? We are. But we would like to see quality-smart small town operators because we are a small town here in San Elijo Hills. Let’s work together to make that happen. Please share your ideas and opinions.