Category Archives: San Marcos Business
Facing high demand for housing and less call for retail space, San Marcos is overhauling a decade-old plan that outlines what sort of development will go into is long-desired downtown core. City officials, looking for public input to help reshape the downtown plan, will hold a community workshop to tackle the topic next month. The goal is to have plan updated by next summer.For years, San Marcos has dreamed of building a mix of retail, office and housing to create — from scratch — a downtown core in an area it has dubbed the Creek District. The Creek District Specific Plan outlines what can be built and where. It includes 214 acres straddling the San Marcos Creek, parallel to San Marcos Boulevard, in the area of Bent Avenue, Grand Avenue and Discovery Street.The original plan called for roughly 2,300 residential units, 1.2 million square feet of retail space and 589,000 square feet of office space. READ MORE VIA Source: San Marcos rethinking downtown development plan – The San Diego Union-Tribune
Taste of San Marcos
Sample and judge the best bites from 20+ of our finest local restaurants. Your vote will award the Golden Fork to the best bite of the day. Upgrade your ticket to include unlimited craft beer samples in our own Beer Garden.
(all along North City Drive)
$20.00 Food Sampling Only
$30.00 Food & Unlimited San Marcos Craft Beer Samplings
Ticket Sales – At the Door
$25.00 Food Sampling Only
$35.00 Food & Unlimited San Marcos Craft Beer Samplings
Ara Lebanese Grill
Cocina del Charro
Dickey’s Barbeque Pit
Halcyon Craft Bar & Coffee House
It’s Tabu Sushi Bar & Grill
Jersey Mike’s Subs
Landon’s Gourmet Kitchen
Nekter Juice Bar
Old California Coffee House and Eatery
Pick Up Stix
San Marcos Brewery & Grill
Stella Public House
URGE Gastropub & Common House
Hop Concept, The
Lost Abbey, The
Mason Ale Works
Rip Current Brewing
Stumblefoot Brewing Co.
Port Brewing Co.
Dogtopia San Marcos Hosts Annual Charity Dog Wash, Saturday, August 5
Dogtopia San Marcos will host annual Charity Dog Wash to raise money for service dogs – Saturday, August 5th from 9:00 a.m. to 3:00 p.m. Dogtopia is teaming up with PAWS With a Cause, which provides custom-trained Assistance Dogs with people with disabilities.
The dog wash will take place at Dogtopia San Marcos, located at 925 W. San Marcos Blvd. (92078).
This is Dogtopia’s 14th Annual Charity Dog Wash. Over the years, the charity event has raised more than $140,000 nationally for organizations that provide service dogs.
San Diegans can get involved by making donations, or bringing their pooches in for a wash at a $15 requested donation. Additional grooming a la carte spa services – such as de-shed treatments, brush outs, nail trims, ear cleaning, teeth brushing, flea/tick treatments – will be available for donations on a first come, first serve basis.
They will also be serving up BBQ’d burgers and hotdogs to all donors. The event will also feature dog training demos, agility course, raffles, photos, merchandise for sale, plus fun and games for the whole family.
Dogtopia San Marcos is celebrating three years as new owners with customer appreciation toasts, snacks, wine and craft beer.
Dogtopia can help other non-profit organizations raise money through charity dog washes. Dogtopia is also looking for event volunteers. If interested, email firstname.lastname@example.org. For additional information on Dogtopia, visit www.dogtopia.com/san-marcos.
Advanced Veterinary Care of San Elijo
1691 Melrose Dr Suite # 110
San Marcos, CA 92078
Housing and business stock are on the rise, and there’s still plenty of potential for growth
In recent years, San Marcos has seen household incomes grow and the already low unemployment rate fall. At the same time, the city is home to high-paying industries and universities that are a pipeline for regional talent.
Those are among the takeaways of a recently released City of San Marcos Regional Profile, which demonstrates with comprehensive data sets the city’s momentum in key economic and education areas.
The city commissioned the regional profile, produced by the San Diego Regional Economic Development Corporation (San Diego Regional EDC), to gain insight and information to be used on future economic development efforts, a major priority for the city.
The regional profile encompasses four sections: demographics, socioeconomics, the housing market and the economy, with major findings that include:
- Household income grew by 8.9 percent each year from 2011 to 2015, greatly outpacing the region’s rate of 1.4 percent;
- The unemployment rate of 2.9 percent continues to be low, and historical unemployment data show the city weathered the Great Recession better than the region, state and nation;
- San Marcos boasts 4,000 businesses, up 10 percent from a decade ago. Local firms’ resiliency in the face of the Great Recession has been a key to San Marcos’ status as an economic powerhouse;
- As North County’s education hub, San Marcos produces 10 percent of the San Diego region’s total academic program completions, with the lion’s share coming from Cal State San Marcos and Palomar College;
- Higher-than-average median wages can be found in three high-paying industries: manufacturing, wholesale trade and information; and
- Between 2010 and 2015 housing stock grew by 10.1 percent—San Marcos has more opportunities for development than other regional cities.
“The numbers in the regional profile tell the story: San Marcos’ growing reputation as a great place to live, work and play is well deserved. Not only do we have 40,000 jobs, an annual GDP totaling $7.9 billion and stellar educational institutions, but the community also boasts 72 miles of multi-use trails, 300 acres of park space, 240 restaurants and eight breweries,” said Economic Development Manager Tess Radmill.
As for the work piece of that trio, the City bolstered its business-friendly reputation through proactive economic development, which in 2012 the City Council prioritized in response to the tough economy and the end of redevelopment funding. City efforts thus far have included cutting red tape from the development approval process and there is recognition that there is room for more improvement.
Also part of this commitment to improving business is the regional profile itself, the City’s first such snapshot that will shape future economic development initiatives.
“This profile provides clarity and insight into San Marcos’ regional strengths, in addition to identifying the fundamental drivers of the local economy,” said Kirby Brady, the San Diego Regional EDC’s Director of Research. “It is clear that the city is an economic powerhouse with a diverse economic base, a highly-educated and talented workforce, and opportunities for growth.”
To review the full regional profile, visit www.san-marcos.net/regionalprofile.
From tax-credit education to an easier permitting process, the city is striving to do business better
When it comes to economic development, the City of San Marcos is raising the bar and local businesses are taking note—like Cliniqa, a bio-techne company that just went through an expansion.
“What can be a lengthy permit process was made easier by the wonderful employees in the Planning, Fire and Building departments,” said Lisa Profeta, Facilities Manager at Cliniqa in San Marcos.
The city has always embraced entrepreneurship because it drives a high quality of life—but it took center stage in 2012 when the State ended redevelopment programming, which took a toll on local business growth. Coupled with the recession, San Marcos saw a need to be more proactive in its economic development.
“City Council quickly realized we needed to focus our energy there if we wanted to remain a thriving, leading city,” said City Manager Jack Griffin. “Given that, City Council created a vision for a more business-friendly San Marcos.”
That vision began to take shape in 2015, when the city’s first economic development division was created. Since then, significant progress has been made, including the hire of an economic development manager and the launch of the San Marcos Business Walk Program, a twice-a-year event where volunteers collect feedback about the challenges facing local commerce.
Staff has also worked to cut a lot of red tape from the development approval process—everything from making it easier to navigate the land entitlement process, to bolstering city and private sector collaboration on California Environmental Quality Act (CEQA) document preparation, to a City of San Marcos and Building Industry Association (BIA) pilot project that is under development to allow for digital submission of project plans to save money on construction document printing costs, which can run $20,000 to $70,000 per on a typical subdivision during the entirety of the development approval process.”
“The city Development Services team, particularly Planning staff, are constantly working with the city’s Economic Development Manager to understand the needs of existing and prospective businesses,” said Director of Development Services Dahvia Lynch. “Planning and Economic Development go hand in hand and our collaboration is crucial to our improvements, which are a work in progress.”
In fact, staff still sees plenty of room for improvements. For example, they are working to give business owners more opportunities to save time or money by streamlining and more clearly defining permitting process. There are also plans to standardize more reference materials for the permitting process, and to make more resources available online for business owners.
“Ideally, we would love to empower more business owners with the knowledge and resources they need,” Lynch said.
In that vein, city staff has also started to educate business owners about any benefits that they may qualify for. For example, Wholesale Shade was awarded a $500,000 California Competes Tax Credit, which Founder and CEO Patrick Howe learned about through the bi-monthly Council Business Visits. As part of the credit, the company intends to create 26 jobs over the next five years.
Likewise, the Council Business Visits, also led Cliniqa to apply, resulting in a $350,000 California Competes Tax Credit, with which the company plans to use to create 24 jobs over the next five years. Economic Development Manager Tess Radmill and the San Diego Regional Economic Development Corporation worked closely with the two companies—along with other San Marcos businesses that hope to receive the credit in the future—to simplify the application process.
“Most business owners I know are focused on the daily challenges of keeping their doors open and are not experts at regulations or government programs,” Howe explained. “Knowing that the City of San Marcos is a partner in the success of our business is reassuring.”
Radmill says that’s precisely how she hopes the business community views the city: a partner in their success.
“We’re working to ensure our local businesses are empowered to reach their full potential because their success is part of what drives the high quality of life we all enjoy here in San Marcos.”
To learn more about the city’s economic development efforts, contact Economic Development Manager Tess Radmill at email@example.com.
5TH ANNUAL GRAND SPRING FESTIVAL & STREET FAIRE-The City of San Marcos and the San Marcos Chamber of Commerce
Sunday, April 9, 2017,
“As a resident of San Marcos I’m thrilled with this opportunity to join the San Marcos Chamber team,” said Rungaitis. “This is an exciting time of growth for our community and I look forward to being part of it.”
Rick resides in San Marcos/San Elijo Hills with his wife Stacy, son Luke and adorable dog Cosmo.
Mixed-use may not always work
Some North County mixed-use developments that have been in the planning stages for years are now running into problems.
In San Marcos, the Promenade at Creekside opened last year with shop fronts at street level and two stories of affordable housing above. While the housing now has a waiting list of 700, most of the storefronts at street level are vacant.
Mayor Jim Desmond said the city is rethinking the project.
“That was the intent, to make this a walkable community so you didn’t have to get into your car to get a gallon of milk or go to a dry cleaner or to a baker,” he said. “It was going to be retail on the first floor and maybe professional offices on the next floor, and then residential up above. We actually had plans up to seven stories. But that hasn’t really worked.”
Desmond said the city is now reviewing the whole project and considering reducing the retail to perhaps just a corner store, because the retail space is simply not finding tenants.
“The retail stores — the mom and pop shops — are struggling now,” Desmond said, “primarily because of the online sales. A lot of people — myself included — go to Amazon to buy things. It’s sometimes quicker and easier to buy things online than it is to go to the store.”