A petition drive failed to gather enough signatures to force City Council to overturn its approval of a 220-home development.The group Friends of Discovery needed to collect 4,017 registered voters’ signatures to force a referendum on the project by Brookfield Residential Properties, which would re-zone about 23 acres near the southwest corner of Twin Oaks Valley Road and Village Drive — just south of Cal State San Marcos — from commercial to residential to pave the way for the new homes.Friends of Discovery had more than 66 volunteers circulating petitions. A group spokeswoman said the group isn’t opposed to growth, they just want it to be well planned.They submitted 4,880 signatures, but the Registrar of Voters invalidated 1,006 of them, leaving the group with 3,874 valid signatures, short of the number needed to force a referendum.Groups only have 30 days after projects are approved to contest them, so the failure of the signature drive means the Brookfield project can move forward, city officials said.
“The City of San Marcos prides itself on finding innovate ways to raise the bar in public service—and informing and engaging the community is certainly no exception,” said Communications Officer Sarah Macdonald, who oversaw both projects. “As one of the region’s fastest growing cities and North County’s education hub, San Marcos has a great story to tell—and these outreach efforts helped do that.”
The video proved to have tremendous reach, attracting more than 30,000 viewers on Facebook, according to the City’s Facebook page data. That’s especially significant because the video was aimed at reaching more new candidates on social media. In fact, before the video only about 10 percent of applicants discovered job opportunities via social media, according to the City—however, that number has now nearly tripled to reach 36 percent.
“This video was created to attract new talent in a new, effective way. And according to the data, we have clearly achieved that,” Macdonald said.
The video dovetailed with the City’s newly minted brand, which includes the City’s first logo—the other project that earned an EPIC Award.
Playing off the City’s tagline, ‘Discover Life’s Possibilities,’ the logo features a stylized compass rose in the “O” of San Marcos, conveying a feeling of exploration.
“San Marcos has a lot to offer, but we needed a clear identity that piques curiosity and invites people to come be a part of it all. This logo hits the mark,” said Macdonald, adding that it was designed to support the City’s economic development efforts—a newly identified priority.
In that vein, the logo has become central to virtually all economic development outreach.
“The logo inspires confidence. It shows we are a quality city filled with possibilities. That’s an important message to convey when I’m interacting with business owners,” said Economic Development Manager Tess Sangster.
The logo has also allowed the City to implement brand consistency for the first time. To date, more than 50 publications have been refreshed with the logo including the community newsletter, budget cover, digital assets, economic development brochures, trade show exhibits and a comprehensive set of office templates including letterhead, business cards, email signature lines, staff reports and cover pages. This translates to approximately 80 percent of all collaterals for the city — a remarkable conversion rate.
During CAPIO’s annual conference in Santa Rosa, CA, Macdonald formally accepted the awards on behalf of the City of San Marcos.
For more information about CAPIO, please visit www.capio.org. For more information about the City’s communication office, please contact Communications Officer Sarah Macdonald at (760) 744-1050, ext. 3174 or email@example.com.
Last July, the City of San Marcos and the San Marcos Unified School District established the Joint Task Force on School Development (Task Force) to formally partner in planning for the future of San Marcos schools.
With a decade’s long history of supporting one another, the city and district serve the community of San Marcos together and their destinies are intertwined.
While growth presents challenges, it also brings energy to the community and strengthens the local economy. Growth has been instrumental in supporting a robust School District and is a key component in providing funds to build future schools.
The recently established Task Force is focused on sharing information with their respective elected bodies and the public, identifying possible locations for school sites, and planning for the future.
Already, the Task Force has taken numerous steps to understand school needs and growth trends, and to come up with solutions for the current challenges:
Data Sharing & Growth Projections: While the district regularly collects data regarding growth trends, the Task Force has further examined information on the City General Plan – a 20+ year long term planning document –and data regarding actual build out.By analyzing current and anticipated residential growth, the School District is better able to determine its needs to increase capacity at school sites and to locate and purchase land for new school sites.
Exploring Options for Schools: The Task Force continues to review options for addressing increasing student enrollment across the city.Options include ways to optimize existing schools to handle current and projected demand, and ways to increase resources for school infrastructure.
School Site Search: A focus of the Task Force has been to identify possible sites for new schools.The district is in the initial phases of exploring several potential sites.
For more information, please contact Communications Officer Sarah Macdonald at (760) 744-1050, ext. 3174 or firstname.lastname@example.org
To learn more about the City of San Marcos, visit www.san-marcos.net. For more information about the San Marcos Unified School District, visitwww.smusd.org.
“We’ve worked hard to spread the word about economic development because it’s still relatively new territory for San Marcos,” said Economic Development Manager Tess Sangster, who has led the division since in launched in 2015.
In fact, economic development was named a top priority in 2015, spurred largely by an increasingly competitive business landscape. And the city’s charter–a voter-approved guiding document–says staff should embrace a business-like mentality and find ways to boost revenue, which certainly applies to economic development.
“Our businesses are a critical piece of our local economy, supplying more than 40,000 jobs here in San Marcos,” Sangster said. “When we empower our businesses to succeed, the entire community benefits.”
Working under the City’s newly minted brand and tagline, “Discover San Marcos,” city staff invited the public to learn more about its economic development division, which is gaining steam as the City’s surrounding business community grows.
“Our business inventory has grown by 25 percent in the past decade alone, and we expect that growth to continue,” Sangster said. “That’s partly why we’re committed to proactive economic development and this award speaks to that.”
During CALED’s annual conference in Monterrey, CA, Sangster formally accepted the award, which is the City’s first economic development honor.
“This is a great starting point for us,” Sangster said. “We contribute a $7.9 billion annual GDP to the regional economy. And as North County’s education hub, we also produce 10 percent of the region’s total academic program completions. This recognition rightfully puts San Marcos on the map.”
Earlier this year, city officials announced that Dave Brown will take over as captain of the San Marcos Sheriff’s Station. Captain Brown has been with the sheriff’s department for 28 years He began his career as an intern with the probation department in his senior year at San Diego State University.
“Captain Brown is a well-respected member of the sheriff’s department and we are fortunate to have this capable lawman assigned to our City,” said City Manager Jack Griffin.
During his tenure with the San Diego Sheriff’s Department, Captain Brown has been assigned to various areas including homicide, special assistant to the Sheriff and special investigations-criminal Intelligence. He has experience working throughout San Diego County at the Vista, Imperial Beach and Ramona patrol stations as well as the jail in Vista and court assignments in downtown San Diego and Vista.
Awarded the Medal of Lifesaving as a patrol deputy, Captain Brown has received several awards and was featured in documentaries and books for his role in leading the investigation into the murders of Chelsea King and Amber Dubois.
He is also a recent graduate from the Senior Management Institute for Police at Boston University.
Captain Brown’s transfer to the San Marcos station comes after the former captain of the station, Mike McClain, was assigned to the department’s central investigations division (homicide.)
“We have welcomed Captain Brown to San Marcos and look forward to partnering with him and all the dedicated employees at the San Marcos Sheriff’s Station,” said Griffin.
Captain Brown lives with his wife and he has two adult children. His daughter is in her fourth year at Cal State San Marcos (CSUSM) in the School of Nursing and his son is a graduate of CSUSM and is now an English teacher in Vietnam.
San Marcos City Council Approves Massive Development Plan Some residents are concerned it’s too much change while others are looking forward to new housing options
San Marcos is moving forward with a massive development project, but not without a little bit of pushback from the community. Tuesday, the City Council voted in favor to develop a desirable 87-acre parcel just west of Cal State San Marcos and east of the San Marcos Creek.
San Marcos residents opposed to a 220-home development on Twin Oaks Valley Road have collected signatures for a referendum against the project.Residents gathered 5,000 signatures for a ballot measure to overturn City Council approval of the Brookfield development in San Marcos. Residents opposed say the development will worsen traffic and school overcrowding. Officials who support the project say it offers entry-level housing. Residents who fear a planned development will create problems for roads, schools and safety in San Marcos are trying to take the project to voters in November, in hopes of reversing the City Council’s approval.
San Marcos Mayor delivers his final State of the City Address
San Marcos, CA –After serving San Marcos for more than a decade, San Marcos Mayor Jim Desmond delivered his final State of the City Address on Wednesday, March 7 as part of the San Marcos Chamber of Commerce’s Business Awards.
“It is with a tremendous pride, that I and your city council are setting the foundation for the next generation,” said Mayor Jim Desmond. “With median incomes on the rise, low unemployment, and a growing economy, San Marcos is a rising star.”
Presented at California State University San Marcos to an audience packed with leaders, entrepreneurs, non-profits, local businesses, residents and others devoted to San Marcos, Mayor
Jim Desmond’s talk highlighted the most significant accomplishments of the last several years and outlined progress in the areas of public safety, economic and community development, traffic and transportation, and other quality of life issues.
“The priorities of the city are safety, economic development, planning for the future and quality of life,” said Mayor Desmond.
Recent achievements included a crime rate drop by 16 percent, above average San Marcos Fire Department response times, maintaining and improving city infrastructure, a balanced budget of nearly $70 million, and an increase in number of local businesses. Two new parks were added in 2017 and San Marcos continues to boast more than 62 miles of trail.
In 2019, residents can expect construction to start on two new bridges over the San Marcos Creek at Via Vera Cruz and Bent Avenue.
Mayor Desmond also applauded the city’s economic achievements and noted that San Marcos is the education hub of North County San Diego.
Desmond said, “Our world-class educational institutions create a talented workforce that generates a pipeline for regional talent, thereby keeping and attracting high-paying jobs, and industry to our region.”
Serving more than 90,000 students, San Marcos is home to an award-winning school district, the state’s largest community college, Palomar College, and California State University San Marcos, along with several private education institutions.
In his address, the Mayor stressed the importance of the community partnerships to tackle the various issues facing the city—issues such as economic and population changes, state laws that threaten local control, and re-calibrating the San Marcos Creek District plan to accommodate changing retail and housing demands.
“Our partnerships provide the solid foundation that has allowed us to take risks when needed, strategically plan for our future, and tap into the city’s possibilities to see our star continue to rise, said Desmond. “We all play a vital role in both and living out life’s possibilities right here in San Marcos. ”
The 2018 State of the City Address will be rebroadcast on San Marcos TV beginning mid-March on Cox Communications Channel 19, Timer Warner Cable Channel 24, AT&T U-Verse Channel 99 or on demand at www.san-marcos.net.