A new communication effort for residents entitled “ENGAGE San Marcos” was launched in February with rousing success. The campaign is part of the city’s ongoing effort to increase communication and interaction with residents. The effort centers around two new digital advances – a newly designed website and the addition of an Instagram account to the city’s social media lineup.
The city’s new website showcases an improved design with the most popular items right up front, making it easier than ever to navigate the site. An interactive map directory of parks and facilities, online facility reservations and streamlined department pages with easy to find contact information are also featured. Residents will continue to enjoy existing popular services like online class registration and job applications.
Another exciting component of the ENGAGE San Marcos communications campaign is the addition of an Instagram account, which complements the City’s already active social engagements on both Facebook and Twitter.
“Instagram is arguably one of the powerful social networks on the plant and reaches a demographic not always engaged on other social sites,” explained Communications Officer Sarah Macdonald. “Adding this platform helps the City reach out to a wider spectrum of constituents.”
To get residents engaged on this platform, the City is promoting #discoversanmarcos and is asking residents to post pictures of San Marcos using this hashtag.
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