CARLSBAD, Calif. — HomeFed Corporation has appointed Kent Aden vice president and senior development officer, overseeing HomeFed’s master-planned communities in California and Virginia. He will be responsible for managing entitlements, design, development and marketing for the 450-acre Ashville Park community in Virginia Beach, Virginia, the 2,800-acre Otay Land Company project in Chula Vista, California, and the 2,600-acre Fanita Ranch project in Santee, California. He will also oversee the completion of the 1,980-acre San Elijo Hills community in San Marcos, California.
“We are pleased to welcome a professional with Kent’s successful track record and stature in the industry,” said Paul Borden, president of HomeFed Corporation. “Kent has been an influential leader in the advancement of healthy, pedestrian-friendly communities in South San Diego County, and has balanced his career with extensive industry and community service,” he said.
Most recently, Aden was executive vice president of JPB Development and Otay Ranch New Homes. Previously, he was executive vice president of The Otay Ranch Company, responsible for creative visioning, design, engineering, master marketing and infrastructure construction for the 5,300-acre Otay Ranch Company portion of the 23,000-acre Otay Ranch General Planning Area in eastern Chula Vista.
Earlier, he was vice president/team leader for EastLake Development Company, developer of the 3,200-acre community of EastLake, also in Chula Vista.
A licensed architect, Aden started his career at the architectural firm, The Hill Partnership, Inc., of Newport Beach.
The former president of the San Diego Building Industry Association, Aden chaired the 2008 Pacific Coast Builders Conference (PCBC) in San Francisco.
He was the co-chair of the 2009 Miracle Maker’s Gala for Rady Children’s Hospital and received the 2008 Spirit of Life® Award from the City of Hope’s San Diego Construction Industries Alliance.
Aden has an MBA degree from California State University, Fullerton, and a BA degree in Architecture from the California Polytechnic State University, San Luis Obispo
HomeFed Corporation and its subsidiaries engage in the development of large-scale master-planned communities. homefedcorporation.com
