One store is Nike by La Costa, a Nike Live concept store — which is the brand’s way of saying the products are curated for the local market and the shop focuses on customer experiences, according to the mall’s website. The store, near Sur la Table and Urban Outfitters, sells fitness clothes, footwear and accessories “with a focus on running, fitness, yoga, and her favorite fitness essentials.”Alo Yoga, the “studio-to-street” uniform for a certain brand of coastal elite, has also opened an outpost at the mall. Currently on their website: cashmere hoodies, puffer jackets and a deep catalog of yoga pants. The store is between Johnny Was and Madewell.McConnell’s Fine Ice Creams, a Santa Barbara export known for its small-batch, preservative-free scoops, opened its first San Diego County location at the Forum in September. It is strategically right next to Gepetto’s toy store.Kampf called the ice cream parlor, founded in 1949, “a premier ice cream purveyor in the U.S. with its own dairy farm — it’s authentic with a wide reach.”
Specialized Bicycles San Diego will also open soon at The Beacon
