Like all cities, San Marcos has a unique blend of traffic patterns and routes that experience more traffic volume than others. We are conveniently situated between two major freeways, which means our roads easily take our residents where they need to go. It also means that San Marcos thoroughfares might be choice routes for others as well.
Over the past few years, the City has implemented many improvements to alleviate traffic in key areas including the:
Coordination of traffic signals on San Marcos Boulevard, resulting in a documented 40 percent improvement in travel time;
Replacement of outdated lights with LED traffic signals to enhance visibility and safety;
Installation of new signals at key intersections to provide for safer travel and crossings;
Advancement of our City’s signal reliability and speed with our citywide ethernet project and installation of fiber optic communication lines.
To encourage motorists to become part of the traffic solution. the City launched a new educational initiative to inspire more courteous driving in San Marcos. We encourage all drivers to remember the San Marcos manners that keep our roads safe and friendly for all.
Each of these initiatives, and many others, mean that the City of San Marcos is continually working to improve the infrastructure, systems and technologies used to manage our City’s traffic.
The city has until Feb. 9 to appoint a new council member or call for a special election
On Tuesday, Jan. 15 at 6 pm, the City of San Marcos will hold a special public meeting at City Hall, 1 Civic Center Drive, to interview 24 candidates to fill a vacant seat. The vacancy was created after Council Member Rebecca Jones was elected Mayor during the November 2018 election.
The term of the vacant, at-large council seat is from the date of appointment to December 2020.
The qualified applicants must be at least 18 years of age, reside within the San Marcos city limits and be registered to vote in the City of San Marcos at the time the application is received.
Each candidate will have the opportunity to introduce themselves and answer questions from the council. At the end of the interview process, the council will discuss the candidates’ qualifications and make a decision.
Should the council be unable to make a decision, the discussion will continue to the regularly scheduled public meeting on Tuesday, Jan. 22. The city has until Saturday, Feb. 9 to appoint a new council member or call for a special election.
If the council selects a candidate for an appointment Tuesday, the new council member will be sworn in during that meeting.
San Marcos City Council meetings are aired live and will be rebroadcast on San Marcos TV on Cox Communications Channel 19, Time Warner Cable Channel 24, AT&T U-Verse Channel 99 or on demand at www.san-marcos.net/councilmeeting.
When you were a child, what did you want to be? Whatever it was, it’s probably still a viable career. But that’s not necessarily true for children today.
Robots could replace nearly a third of the nation’s workforce by 2030, according to research by McKinsey Global Institute. And the World Economic Forum predicts 65 percent of elementary students will end up in careers that don’t even exist yet.
As North County’s education hub, San Marcos plays a major role in supplying the region with a workforce that’s ready to adapt to these changing tides.
“San Marcos serves the most higher education students all of northern San Diego County, making this community a crucial talent pipeline” explained Economic Development Manager Tess Sangster. “And that workforce will be ready for the future thanks to our educational leaders.”
Case in point: The San Marcos Promise (TSMP), which provides scholarships and resources to students in the San Marcos Unified School District (SMUSD), is sharpening its focus on 21st-century work skills.
“Tomorrow’s workforce will need higher cognitive skills, such as creativity, critical thinking and collaboration,” explained Lisa Stout, TSMP Programs Coordinator. That jives with McKinsey research that predicts demand for those skills will grow 19 percent through 2030.
“The path to modern success won’t look the same for everyone, nor should it,” Stout added. “Many future professions won’t call for a traditional four-year degree.”
Palomar College tracks job trends, and as a result, has added future-focused programs in drone technology and cybersecurity.
“Advanced manufacturing is another big opportunity on the horizon, but these aren’t the factory jobs of the past,” said Nichol Roe, Palomar College’s Associate Dean of Workforce Development and Extended Studies. “They are highly technical, and involve 3D printing, automation and software solutions.”
“As technology advances, learning new skills on the job will be imperative,” added Jill Litschewski, Director of the Office of Internships and Service Learning at California State University San Marcos (CSUSM). “However, it will be equally important for students to also improvise solutions.”
CSUSM’s Senior Experience Program lets students do that by collaborating with business owners to tackle real-world projects. Often the work has a 21st-century focus. For example, some students recently helped test drone technology that could change how we fight wildfires.
“Programs like this underscore how much we need our businesses to be a part of workforce development,” Sangster said. “The City is committed to supporting these efforts because when we all invest in workforce development, it benefits our community’s overall economic health.
Beginning Saturday, July 21, the City of San Marcos will present its 17th annual “Summer Concerts in the Gardens” series at the Wood House, 1148 Rock Springs Road.
A variety of bands will provide music appropriate for all ages during the summer months. All concerts will begin at 7:30 pm. Guests are encouraged to bring low back beach chairs or blankets for picnic seating; parking is free. In addition to traditional desserts and non-alcoholic beverages for purchase, a different food truck will also be selling food at each concert.
Tickets may be purchased at the door or in advance at the San Marcos Community Center. Prices are $6 presale, $8 at the door. Children under 12 years are free. Season passes are now available for $15.
For more information or to purchase tickets, visit www.san-marcos.net/specialevents or call San Marcos Parks and Recreation at (760) 744-9000.
The San Marcos EMS Service Area is currently an exclusive operating area (EOA) pursuant to California Health and Safety Code Section 201.224. From 1988 until 2001, the services in the EOA were delivered through a joint contract consisting of private enterprise Advanced Life Support (ALS) transport units and ALS fire department first responder engine companies. In 2001, the San Marcos Fire Department (SMFD) began providing ALS transport services in San Marcos as a sub-contractor. In 2009, the SMFD was awarded the contract to provide ALS transport services to San Marcos residents.
The City of San Marcos is a Charter City operating under a Council/Manager form of government. The City encompasses an area of approximately 24 square miles and the Fire Protection District adds approximately nine (9) square miles for a total service area of 33 square miles. The San Marcos Fire Protection District became a subsidiary district to the City of San Marcos in 1987. In 1988, the City added paramedic services to the community.
EMS SERVICE AREA COMMUNITY PROFILE
The residential population of the City is nearing 100,000 with a steady estimated 11 percent population growth since 2010. In addition to the City population, approximately 20,000 residents are located within the Fire Protection District, for a total of nearly 120,000 residents being served by the SMFD. The service area’s daytime population increases to approximately 160,000. The San Marcos population is growing four (4) percent faster than the other neighboring cities and almost two (2) percent faster than the San Diego region with a projected growth of 6.1 percent by 2020. It is projected that by the year 2030, the City of San Marcos population is expected to grow by more than 15 percent.
EMS SERVICE AREA SERVICES
San Marcos EOA calls for service are dispatched through the North County Dispatch Joint Power Authority (NCDJPA). Participation in this regionally-based JPA supports and enables the shared use of other area agencies ALS assets through an automatic aid “boundary drop” agreement that utilizes the closest transport resource concept.
The EOA ALS Transport Services contract requires that ALS ambulance response times not exceed nine (9) minutes, 90 percent of the time. ALS Engine and Truck company response times also adhere to strict response time expectations, with an eight (8) minute response time required 90 percent of the time. The SMFD consistently meets or exceeds these response time standards. The Department has steadily experienced significant call volume increases since 2014. Throughout 2017, the Department responded to 11,490 calls which represent an increase of 4 percent from 2016. During 2014 and 2015, the Department experienced a 22 percent and 11 percent increase in calls from the previous year, respectively.
SMFD currently provides ALS transport service to the City of San Marcos and San Marcos Fire Protection District residents. The ALS transport service is a no-subsidy service in San Marcos, meaning the City does not provide monetary support to the provider. Rather, all revenues needed for program operations are derived from billing for services provided. In order to provide the highest level of service to the residents of San Marcos, the Department staffs four (4) ALS Engine companies, one (1) ALS Truck company and five (5) ALS Ambulances 24-hours a day, 365 days a year. In addition to five (5) ALS ambulances staffed with a minimum of one (1) Firefighter-Paramedic and one (1) Emergency Medical
Technician, every Engine and Truck company is staffed with a minimum of one (1) Firefighter-Paramedic and/or Fire Engineer-Paramedic. SMFD employs 105 personnel including those assigned to Emergency Services, Fire Prevention and Administrative Services. Fifty-six (56) of the seventy-five (75) field personnel are licensed, Paramedics.
EMS SERVICE AREA PROGRAM MANAGEMENT
To provide continuous EMS program oversight, the EMS program is managed within the Department’s Emergency Services Division. Under the direction of the Fire Chief, EMS Program leadership and management is provided by a Fire Division Chief, an EMS Program Coordinator (R.N./P.M.) and a Emergency Services Support Specialist. The Department staffs a 24-hour on-duty Battalion Chief to provide field level supervision over all personnel and incident activity.
California’s EMS authority has recognized SMFD as a Continuing Education (CE) Provider for both Paramedics and Emergency Medical Technicians. The Department maintains trained and certified instructors to deliver these CE classes. In addition, SMFD also maintains a comprehensive ALS Quality Assurance and Quality Improvement Program (QA/QI), designed to identify and address potential or existing clinical, operational or equipment concerns. To learn from experiences and improve upon overall EMS service delivery, QA/QI process outcomes are routinely incorporated into CE case review training sessions.
In addition to providing multiple opportunities and platforms for community public education, the Department also maintains innovative program partnerships and customer feedback outreach efforts. Community outreach events provide education related to health, safety and various life-saving techniques. The Department promotes programs that provide specialized medical referrals and associated services in order to integrate a whole health service approach. By adhering to a whole health service approach, the entire patient is evaluated, not just their immediate concern, thereby promoting an advanced level of care for San Marcos residents.
Through dedicated leadership, integrity, safety, competency, and customer service the San Marcos Fire Department has provided emergency medical services since 2001. SMFD encourages and maintains continual education and training, keeping personnel current on all certifications, licenses, protocols, and best practices. Two-thirds of SMFD workforce are licensed Paramedics, creating a highly trained medical team on scene. Incorporating education and training, SMFD manages a quality assurance program overseeing emergency medical services while maintaining excellent customer service. SMFD provides community outreach education and professional emergency medical services connecting, empowering, educating, and acting as advocates for members of the community and offering resources to improve overall health.
SMFD is prepared to grow with the population and continue to provide innovative, cost-effective and consistent service to all members of the San Marcos community. The Department looks forward to continuing to improve and is always seeking avenues to increase our level of service to the community.
“The City of San Marcos prides itself on finding innovate ways to raise the bar in public service—and informing and engaging the community is certainly no exception,” said Communications Officer Sarah Macdonald, who oversaw both projects. “As one of the region’s fastest growing cities and North County’s education hub, San Marcos has a great story to tell—and these outreach efforts helped do that.”
The video proved to have tremendous reach, attracting more than 30,000 viewers on Facebook, according to the City’s Facebook page data. That’s especially significant because the video was aimed at reaching more new candidates on social media. In fact, before the video only about 10 percent of applicants discovered job opportunities via social media, according to the City—however, that number has now nearly tripled to reach 36 percent.
“This video was created to attract new talent in a new, effective way. And according to the data, we have clearly achieved that,” Macdonald said.
The video dovetailed with the City’s newly minted brand, which includes the City’s first logo—the other project that earned an EPIC Award.
Playing off the City’s tagline, ‘Discover Life’s Possibilities,’ the logo features a stylized compass rose in the “O” of San Marcos, conveying a feeling of exploration.
“San Marcos has a lot to offer, but we needed a clear identity that piques curiosity and invites people to come be a part of it all. This logo hits the mark,” said Macdonald, adding that it was designed to support the City’s economic development efforts—a newly identified priority.
In that vein, the logo has become central to virtually all economic development outreach.
“The logo inspires confidence. It shows we are a quality city filled with possibilities. That’s an important message to convey when I’m interacting with business owners,” said Economic Development Manager Tess Sangster.
The logo has also allowed the City to implement brand consistency for the first time. To date, more than 50 publications have been refreshed with the logo including the community newsletter, budget cover, digital assets, economic development brochures, trade show exhibits and a comprehensive set of office templates including letterhead, business cards, email signature lines, staff reports and cover pages. This translates to approximately 80 percent of all collaterals for the city — a remarkable conversion rate.
During CAPIO’s annual conference in Santa Rosa, CA, Macdonald formally accepted the awards on behalf of the City of San Marcos.
For more information about CAPIO, please visit www.capio.org. For more information about the City’s communication office, please contact Communications Officer Sarah Macdonald at (760) 744-1050, ext. 3174 or email@example.com.
“We’ve worked hard to spread the word about economic development because it’s still relatively new territory for San Marcos,” said Economic Development Manager Tess Sangster, who has led the division since in launched in 2015.
In fact, economic development was named a top priority in 2015, spurred largely by an increasingly competitive business landscape. And the city’s charter–a voter-approved guiding document–says staff should embrace a business-like mentality and find ways to boost revenue, which certainly applies to economic development.
“Our businesses are a critical piece of our local economy, supplying more than 40,000 jobs here in San Marcos,” Sangster said. “When we empower our businesses to succeed, the entire community benefits.”
Working under the City’s newly minted brand and tagline, “Discover San Marcos,” city staff invited the public to learn more about its economic development division, which is gaining steam as the City’s surrounding business community grows.
“Our business inventory has grown by 25 percent in the past decade alone, and we expect that growth to continue,” Sangster said. “That’s partly why we’re committed to proactive economic development and this award speaks to that.”
During CALED’s annual conference in Monterrey, CA, Sangster formally accepted the award, which is the City’s first economic development honor.
“This is a great starting point for us,” Sangster said. “We contribute a $7.9 billion annual GDP to the regional economy. And as North County’s education hub, we also produce 10 percent of the region’s total academic program completions. This recognition rightfully puts San Marcos on the map.”